Web Marketing RSS Marketing Podcasts

In this interview with Brian Quinton, Senior Editor of DIRECT Magazine, Netconcepts’ VP of Search, Brian Klais discusses the key performance indicators facing search marketers today. Learn, from an industry leader, the essential concepts behind the Long Tail of Natural Search. Listen and discover how to utilize website analytics to grow your “tail,” increasing your search engine marketing ROI.

Interview conducted by Brian Quinton, Senior Editor of DIRECT Magazine on Thursday, February 1, 2007.

 

 Interview with Brian Klais for DIRECT Magazine [34:31m]: Play Now | Play in Popup | Download

Filed under: KPI Long Tail Podcasts | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

In this presentation to The Wisconsin Publishers’ Production Club’s (WPPC) Catalog Innovations meeting in January, Netconcepts’ Director of E-Business, Hershel Reese explains how Web 2.0 has great implications for catalogers and publishers online.

RSS feeds are changing the way people are consuming their media. You need to stay on top of this channel in order to remain competitive online.

Web 2.0 is also changing the way people interact with web properties. The user generated content phenomena is helping site owners to actively engage an audience and build community online.

This presentation will also discuss how one online publisher, www.dmnews.com, is leveraging the Web 2.0 tool kit.

Social Media Sites are emerging as a channel to be reckoned with online. If you are not participating in these communities you are missing opportunities for increased brand recognition and traffic to your sites.

You Will Discover:

• Best practices for RSS usage
• The benefits of user generated content
• Why tagging matters for website owners
• How industry leaders are leveraging Web 2.0
• How social media can bump up your traffic and impressions

This presentation was originally held on Tuesday, January 30, 2007 at The Country Springs Hotel in Pewaukee, WI.

 

 Interview with Hershel Reese and Web 2.0 [37:12m]: Play Now | Play in Popup | Download

Filed under: Blogs Business Blogging Buzz Marketing online marketing Podcasts RSS Marketing Web Marketing | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

They say that “Imitation is the sincerest form of flattery.” Not if you are a Web site owner and you have a brand to protect, however!

I’ve seen designs copied, content copied, even entire sites copied. It’s so easy for infringers to “View Source” and take whatever they like, without regard to copyright.

You can locate copyright infringers pretty easily with Copyscape if they’ve lifted some of your page copy. It’s much more difficult if they’ve limited their sticky fingers to just your design.

Filed under: Articles Web Marketing | Email to a Friend | Printer-Friendly | 2 Comments »

Spread the word:      

This session explores how specialized blog and feed (RSS/Atom) search engines gather content and provides tips on tapping into these growing forms of traffic.

Moderator:
Detlev Johnson, VP, Director of Consulting, Position Technologies

Speakers:
Amanda Watlington, Ph.D., APR, Searching for Profit
Stephan Spencer, Founder and President, Netconcepts, LLC
Rick Klau, FeedBurner

Filed under: Business Blogging RSS Marketing Seminars SEO | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

• a showcase for Web 2.0 ‘done right’
• site built upon web standards and accessibility
• easy for visitors to find and compare service providers based on referrals and recommendations from business people and past clients
• ranked search result based on peer reviews and user feedback

Filed under: Case Studies Web Development Web Marketing | Email to a Friend | Printer-Friendly | 1 Comment »

Spread the word:      

• A corporate website souped-up by Web 2.0 technologies: a blog platform for a CMS, RSS feeds, tag clouds, tag pages, comments, trackbacks, pingbacks…
• Went from 100,000 pageviews per month to 390,000 within just a few months of relaunch.
• A marked increase in visitor numbers as well: 28,000 to about 60,000 from about in that same timeframe.
• indexation in Google increased from 300 pages to 4,800 pages, including 2,640 tag pages.

Filed under: Business Blogging Case Studies RSS Marketing SEO Web Development | Email to a Friend | Printer-Friendly | 15 Comments »

Spread the word:      

Links are the currency of the search engines. Without good inbound links to your web site, your SEO efforts will be in vain. Link building is arguably the most difficult, most misunderstood, and most poorly executed aspect to SEO. Join SEO and link-building experts Stephan Spencer and Eric Ward as they guide us through the quagmire and show us the way to great search engine rankings.

Filed under: Business Blogging RSS Marketing Seminars SEO | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

This dynamic, multi-faceted session will focus on how to effectively use the new technologies of blogs, podcasting, and RSS to reach and retain customers. You will learn proven strategies and sure-fire tactics for how to leverage your blog’s ability to reach and influence your customers, prospects, and the media. In this session, we’ll show you how other marketers are already successfully integrating blogs, RSS, and podcasting into their online marketing communications mix, and achieving deeper more personalized relationships with their customers.

Learning Points:

• Successfully use blogs and podcasts as direct marketing tools for getting your selling messages in front of prospective customers
• Discover proven strategies for using your blog to reach the media and gain competitive advantage
• Master top tips for optimizing your blog so that it improves your search engine marketing

Panelists:

• Lee Odden, CEO, TopRank Online Marketing
• Stephan Spencer, Founder and President, Netconcepts
• Dr. Amanda Watlington, Owner, Searching For Profit

Filed under: Business Blogging RSS Marketing Seminars SEO | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

Web content guru Gerry McGovern, author of “Killer Content” - one of the best books on writing copy for the web - says that one of the biggest mistakes companies make in regards to their website content is thinking that customers care one little bit about the company. “Customers care about themselves (their loved ones and their community),” he said in an interview with founder and president of Netconcepts, Stephan Spencer. He went on to add that organizations need to be customer-centric, talk about benefits, and speak the language of the customer.

Filed under: Cool Friends Copywriting Web Marketing | Email to a Friend | Printer-Friendly | 2 Comments »

Spread the word:      

Really Simple Syndication (RSS) is a great way to deliver content into the hands of potential website visitors. It is also a channel for syndicating your content onto others’ websites, which equates to free inbound links. Netconcepts’ founder and president Stephan Spencer shares some crucial tactics for maximizing the SEO benefit of your site’s RSS feeds.

Filed under: Articles RSS Marketing SEO | Email to a Friend | Printer-Friendly | 4 Comments »

Spread the word: